Until a few years back, the term “Blog” was not there in our regular vocabulary, nor did we know what it meant. But currently, the term “Blogging ” is taking the world by storm. To begin with, blog is a shortened version of “Weblog”. A blog can be defined as an online journal or an informational website displaying information in the reverse chronological order, with the latest posts appearing first, at the top.
The writing style of a blog is informal. In 1994, when blogs began, it was more of a personal diary that people shared online. However, in this online journal, you could talk about your daily life or share about things you were doing. Then gradually people saw an opportunity to communicate information online and thus began the journey of blogging. In 2010s, multi-author blogs (MBAs) emerged, featuring the writing of multiple authors and sometimes professionally edited.
THE PURPOSE OF BLOGGING :
Most people today are creating blogs for different reasons. Every human being has their own story to tell, their own opinion to express or their own creativity to showcase. Through the Internet, bloggers can communicate with a huge number of people. It is important to remember that as a blogger, when you are running your own blog, you need to focus on the topics that you are passionate about and thus through that focus, strive to become one of the best bloggers on the web.
BLOGGING- A BUSINESS
However, apart from personal blogging, you can start blogging for business. Blogging for business, projects or anything commercial that might bring you money has a very simple aim – to rank your website higher in Google SERPs and thus enhance your visibility. Though as a business you rely on blogging to help you to get more consumers and grab their attention.
The more frequent and better your blogposts are, the higher the chances for your website to get visited by your target audience. A blog thus allows you to build a brand. So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
POPULAR TYPES OF BLOGS
To decide the niche of your blog, you need to be aware of your own passion. Every niche has its own audience, own patrons who search for contents related to their interests. As your audience grows, so does the popularity of your blog. Some of the most popular types of blogs are named below :
FASHION BLOGS – One of the most popular types of blogs on the internet. These are good for creative people with a keen eye for style and fashion.
FOOD BLOGS – Most important these blogs attract a large number of food connoisseurs who are interested in recipes, ingredients, healthy eating, fine dining and other food related stories.
TRAVEL BLOGS – These blogs are frequently visited by people who love to travel and are looking for travel tips, advice, information and destination guides.
ENTERTAINMENT BLOGS – These include blogs on music and movies. They always attract a huge audience since people are always looking for latest news on good movies and music.
FITNESS BLOGS: Fitness blogs have become a hot trend since people all over the world seek advice on how to stay fit.
BUSINESS BLOGS – Business blogs are professional blogs which offer a casual way to communicate with customers. Also it educates them about a business product or service.
POLITICAL BLOG – Cover news on politics, regular political updates, analysis of political news and most important it builds a large engaging audience.
DIY BLOGS – These blogs are the rage of the time. These do-it-yourself blogs have sub-types for instance arts and crafts, construction, woodwork, metalwork, etc. In addition these blogs often involve a lot of communication which is great for blogging.
Apart from these, Sports blogs, Finance blogs, Car blogs, Personal blogs and News blogs also very popular on the Internet.